How To Update Facebook Advertising Level Score

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Marketing in social media; a follower who only follows you, enters certain websites, and is a follower of the social network of a particular brand; Share, tweets and banners. A similar principle applies to displaying the right ad to the right audience.

The main task of major Internet entrepreneurs such as Google and Facebook is to avoid advertising opportunities and users and to show ads about themselves or their search. If you want to get out of this line, you have to pay the price. Apart from that, the price for individual goals will be higher, but if this happens with wrong targeting, it is necessary to get more attention.

Remember the formulas that I wrote about Facebook ads from the previous post.

Final bid = eCPM (expected cost per mile) + area parameters
This formula and the article give us information about two things. Regardless of which unit you charge on Facebook, Facebook will convert it into a CPM unit (cost per mile), and a higher "Advertising score" will lower your advertising costs.

What is the score?

Facebook runs a rating system to show how relevant ads are to its users. The more relevant the ad or ad for the kittens, the more advertisers advertise and the less they get paid.

How does Level Score work?

According to Facebook, the ads you see are displayed more than 500 times, and each ad is rated between 1 and 10. (1 is the lowest, 10 is the highest.) How ads run for the purpose of giving (click, taste, interaction, download application, etc.) Ads are rated Facebook with two types of views.

Positive opinion

There are a lot of actions that can help you achieve your advertising goals, such as: B. Interacting (such as, Commenting, Sharing) Your Advertising, Clicking the Website, Accessing, Completing a Form.

Negative opinion

Situations where you do not want to see or do not want to see the ads of the target you specified are considered negative feedback. So Facebook understands that you do not promote the right audience.

How to Improve the Ad Advertising Level

Limit your goals.

As far as possible, limit the goal to parameters such as location, language, gender, interest, and behavior. Do not forget that Facebook narrows the target audience and asks you for more money. However, as you narrow, your relative level score increases. Try to find an audience with whom someone can work optimally.

Work on commercial pictures, videos and texts.

The advertising component that every kitten responds to is different. Some people respond to enhancements that can be understood more quickly, such as visual / video, while others pay attention to expressions in the body of the text. Make sure that the message you give in pictures and texts is relevant to the audience.

Change your ads.

The target audience may get bored if they see your ads over time. Finish with new pictures and texts. Explain the same thing with different components.

Display multiple ads for the same group at the same time.

It is one of the most important parameters. You can serve different ads to the same audience or optimize different audiences by running the same ads. Consider the answers and relevance.

Create multiple ad groups.

By reaching different masses in this campaign in the same campaign, you'll find the right audience for you.

Finally, you can achieve relevance level rating by clicking "View" on the "Reports" tab. It is possible to display the individual rating level separately for each ad. Depending on your ratings, you may decide which ads to inactive or whether you're bored with the ad.

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