2018 Instagram Advertisement Optimization

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We made a quick start in November and are slowly approaching towards the end of 2017. This means we need to start social media strategies as early as 2018. Let's see what we can expect next year on Instagram, which grew strongly in 2017.

Shopping labels
Instagram has been testing shopping labels since November. In the near future, working with Shopify has led to a wider use of masses and more confusion in the flow. In 2018 we can expect more of these tags to be opened and reused. Especially when shopping Instagram is very important in our country. These new labels are also accepted quickly.

Image search

Facebook continues to work on artificial intelligence for a superficial visual recognition. It's also one of the ways that the structures that allow a visual search come to Instagram. Of course, it will work on a visual and visual platform and use much more than Facebook. Not only keywords and hashtags, but also a way of visual search. Instagram users will try to produce more brands by drinking.

Develop stories
Instagram Stories has come a long way this year. Stories that connect more users every day with new features that are constantly coming to the future will be one of the key players of the coming year. We expect Instagram to continue to evolve with features and story enhancements. Especially when the increased realism is integrated, we can see more funny stories.

Insta 360
Facebook works hard to capture 360-degree photos more easily. The fruits of these studies can be eaten on Instagram 2018. A more visually focused platform than Facebook, 360-degree visuals and videos deserve more. When it becomes really easy to produce content, 360-degree photographs will also trigger a serious echo on Instagram.

Insta-Card
If there were stories, why would this cause another version of Snap Maps? In addition, it is not difficult to add this feature from Instagram. This can be the next step to Instagram when considering the adoption of stories and the use of location services.

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